Monday, July 13, 2015

Presenting visual message framing at ICA '14


Visual message framing: The difference between ‘here’ and ‘there’ in global climate change dialogues

Abstract: This study examined the effects of visual message framing (local versus distant) on behavioral intentions as it relates to individual voluntary actions and climate change policy preferences. In doing so, I made a distinction between national mitigation policies and local mitigation policies as the latter has not received much attention in climate change literature. Results of this study suggested that while voluntary actions were influenced by particular risk perceptions, policy preferences were product of a more general risk assessment. Factual information free from any specific framing produced the most effective cognitive model, which served as a guide for policy judgment. Finally, place attachment appeared to increase climate change engagement by influencing information processing through self-regulation of motivation.



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